iSens entered into a strategic collaboration with Accor's Greater China Marketing team to establish crucial graphic guidelines, playing a pivotal role in the seamless market integration of multiple brands within China. In parallel, iSens provided extensive graphic and digital design support to Accor's dynamic marketing team based in Shanghai.

Our partnership encompassed a diverse range of projects, including the creation of the Accor 30th-anniversary logo and the Win-Accor program logo. We also took the lead in developing the hiring pages for the AccorHotels Greater China website, ensuring an engaging online recruitment experience.

For brand-specific projects, iSens localized the ibis and ibis Styles graphic charter, resulting in a seamless alignment with local aesthetics. We were also instrumental in crafting captivating Chinese New Year (CNY) series posters for Mercure.

Furthermore, our creative talents were showcased through magazine ad creations for Novotel, Pullman, and Mercure, enhancing their visibility in the market. We extended our localization expertise to the Mercure graphic charter while developing an entirely new graphic charter for Pullman.

In support of Accor's 'Leading to Win' program, we designed a distinctive logo that resonated with its mission. Additionally, our team contributed to the creation of a wide array of hotel collaterals, ensuring a consistent and compelling brand presence.
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